Roachele has a way with words..

Her typographical alchemy is transforming phrases from literature, affirming quotes, and pop-culture references that inspire me into hangable and wearable artworks.
Known for the natural canvas pennants with black felt lettering
that have been
featured by Beyoncé
& seemingly pop up everywhere including being chosen as one of
Oprah's Favorite Things.
Commissioned to create special
pieces & totes by Magnolia Pictures, Google and Twitter, Roachele distills her own words and those oof icons such as Toni Morrison and John Lewis and creates modern affirmations.